Former E*TRADE CEO announces Voyager, no-fee multi-exchange trading app

  • July 25, 2018
  • 6:24 pm ET
Voyager Trading Logo and Demo Screen

Voyager today announced plans for a commission-free crypto trading app offering “smart order routing” for trading a wide choice of popular tokens across exchanges. The app will allow commission-free trading of BTC, ETH, LTC, and more, and is slated for public launch in October 2018.

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Stephen Ehrlich is no stranger to brokerage, or to disruptive technology. He previously served as CEO of E*TRADE, and he founded Lightspeed Financial as well.

Now, along with another disruptor, UBER’s founding CTO Oscar Salazar, Ehrlich is at the helm of Voyager Digital, a promising a new crypto asset exchange with some very interesting sounding features.

Voyager Digital’s first offering, officially announced today, is a commission-free crypto trading app that’s built on an “institutional-grade platform” offering “smart order routing” for trading a wide choice of popular tokens.

“Our multi-exchange platform will help aggregate and unify a largely fragmented ecosystem, offering retail investors fast execution and better pricing.”

Stephen Ehrlich, Voyager CEO

Unlike most typical trading apps, Voyager aggregates over a dozen exchanges and market makers, which is where the “dynamic smart order router” comes into play.

According to Erlich, Voyager intends to earn revenue by “beating the average price of the coins at the point in time we execute the trade,” which is what will allow them to offer zero-fee trading.

Read on to learn more about Voyager’s features.

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Beyond commission-free trading and smart order routing, Voyager is also promising the typical stability and safety, along with “responsive” customer service, all of which should help them stand out if they can deliver what they promise.

Here are the key features of the Voyager mobile trading app:

  • Instant “no minimum” account opening with funding in fiat and crypto
  • Access to at least 15 popular tokens including Bitcoin, Ethereum, and Litecoin
  • High-speed trading from fiat-to-token and token-to-token wit no commission
  • Optimized routing of orders through exchanges based on market conditions

Voyager also plans to offer news, social feeds, and alerts and an “intuitive interface and advanced tools to trade, research ideas and track investments” along with some dedicated tools for hedge funds and institutional investors.

As for the “responsive” customer service, Voyager says it will be “best-in-class” and you can expect them to be available 24/7 via chat and phone.

Voyager hopes to operate in at least 40 states in the U.S. and is already approved in California, Massachusetts, Missouri, New Hampshire, and Montana with pending applications elsewhere including New York.

Along with CEO Stephen Ehrlich and investor/tech advisor Oscar Salazar, other co-founders include chief product officer Gaspard de Dreuzy and board chairman Philip Eytan. Given the pedigree, the Voyager team certainly has the chops (and money) to make a great no-commission mobile trading app.

Per Fortune, the Voyager app enters beta later this week is slated for public launch by the end of October 2018.


Via Business Wire • h/t Fortune

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